This article will cover how to make your products more discoverable in the Boom store by helping you understand how the store's search functions work as well as the best practices of listing your products.
TABLE OF CONTENTS
- Best Practices: Quality Over Quantity
- Titles and Searching the Store
- Product Description
- Subject and Grade
Best Practices: Quality Over Quantity
Listing your creations in the store is exciting! At Boom Learning, we take pride in providing a quality experience for students and educators. We expect our sellers to uphold our standards of quality.
To ensure that we only have the best quality in the Store, you may only publish one copy of any deck.
If you modify a clone of that deck and choose to publish the clone as a replacement deck and because you have made improvements in the quality and content of the deck, you must un-publish the original.
Sellers are not allowed to un-publish decks, clone them, and then re-publish the clone to boost themselves in the Store search. Sellers that are reported for this behavior will receive a strike against their account. If the behavior continues, your account and payouts will be locked.
Now that you know what to avoid when listing items in your Store, let's take a look at how you can optimize your products to make them easier for buyers to discover them in a search.
Titles and Searching the Store
When a customer searches the store by typing something into the search bar, the highest priority is given to products with titles that match exactly what was typed in. Try to have titles that are both specific and concise so that potential customers can easily know what your deck is about. Keep in mind that students can see the title of a deck, so it is best to avoid listing grade levels in the title-- a 6th-grade student may feel discouraged if they are assigned material labeled for 4th grade.
Customers can also use quotation marks in the search bar to search for a specific phrase. For example, a customer entering "Past tense verbs" into the search bar (including the quotation marks) will only see decks with titles that include the whole phrase "Past tense verbs".
Another important search function to note is the use of the "-" symbol, usually known as a "dash" or a hyphen. If a hyphen is placed before a word in a search and is not part of a hyphenated compound word, the word after the hyphen will be omitted from the search results.
For example, typing "Fractions -Dividing -Adding -Subtracting" into the store's search bar will produce results containing the word "fractions" but will hide all results that contain the words "dividing", "adding", and "subtracting". This can be especially useful in narrowing down a search for a specific product.
You can add keywords to your deck from the Details box in your deck editor. Keywords are single words or short phrases that act like "tags" for your product and can be separated with a comma or by pressing your Enter key.
You should include words that a customer is likely to search for so that your product will be more likely to appear in their search results. Examples of good keywords would be the theme of your deck, a specific concept covered in your deck, or the type of activity required to complete your deck.
"Keyword stuffing" is an unfair trade practice and can mislead customers. We will suspend or ban stores that engage in keyword stuffing. Keyword stuffing is loading your title, keywords, and/or description with repeated words to manipulate your ranking in our search results. Stuffed keywords may appear as a list, group, or as unnatural repetition. You should create useful, information-rich content that uses keywords appropriately and in context. Examples of keyword stuffing include
- Repeating a word multiple times in a row.
- Use punctuation to repeat a keyword or key phrase multiple times.
- Repeating the same word or phrase so often that it sounds unnatural. Example: /r/ Articulation - Articulation r Speech Articulation Speech Therapy Articulation Articulation-Articulation
You can enter a product description from the "About" tab in the Details box. The description is seen by potential customers and is a great place to summarize the contents of your deck.
We give this third priority in rating relevance after the title and keywords. Make sure your description includes words that you think buyers would search on.
Subject and Grade
When publishing a product, be sure to always choose the grade level of the content as well as the subject. You can select multiple grades and/or multiple subjects if your content applies to a wider range. To select multiple subjects, you can hold down your Shift key (this will select a range of subjects as you click on them with your mouse) or use your Ctrl/Cmd key (this will let you select individual subjects at the same time).
In the example below, I have selected 3rd, 4th, and 5th grade for my deck and indicated that it fits into the subject of Mathematics.