This article will cover how to make your products more discoverable in the Boom store by helping you understand how the store's search functions work.


Titles and Searching the Store

When a customer searches the store by typing something into the search bar, the highest priority is given to products with titles that match exactly what was typed in. Keep this in mind when writing titles for your products. Try to have titles that are both specific and concise so that potential customers can easily know what your deck is about. 

Customers can also use quotation marks in the search bar to search for a specific phrase. For example, a customer entering "Past tense verbs" into the search bar (including the quotation marks) will only see decks with titles that include the whole phrase "Past tense verbs".

Another important search function to note is the use of the "-" symbol, usually known as a "dash" or a hyphen. If a hyphen is placed before a word in a search and is not part of a hyphenated compound word, the word after the hyphen will be omitted from the search results.

For example, typing "Fractions -Dividing -Adding -Subtracting" into the store's search bar will produce results containing the word "fractions" but will hide all results that contain the words "dividing", "adding", and "subtracting". This can be especially useful in narrowing down a search for a specific product.


You can add keywords to your deck from the Details box in your deck editor. Keywords are single words or short phrases that act like "tags" for your product and can be separated with a comma or by pressing your Enter key.

You should include words that a customer is likely to search for so that your product will be more likely to appear in their search results. Examples of good keywords would be the theme of your deck, a specific concept covered in your deck, or the type of activity required to complete your deck.

Repeating keywords will not cause you to rank higher in a search. 

Product Description

You can enter a product description from the "About" tab in the Details box. The description is seen by potential customers and is a great place to summarize the contents of your deck. 

We give this third priority in rating relevance after the title and keywords. Make sure your description includes words that you think buyers would search on. 

Subject and Grade

When publishing a product, be sure to always choose the grade level of the content as well as the subject. You can select multiple grades, but only one subject. In the example below, I have selected 3rd, 4th, and 5th grade for my deck and indicated that it fits into the subject of Mathematics.